Every week we turn down a request for an “AI that closes deals for us.” The pitch is intuitive: AI is good at language, sales is mostly language, therefore. The reasoning doesn’t hold, and here’s why we’ve seen it fail.
Read full essay →It isn’t a chatbot. It isn’t an agent. It’s a system that reads PDFs of invoices and puts the data in your ERP. Document extraction has a 3-5 month payback in every shape of business we’ve scoped it for. Here’s why.
Read full essay →Clients often ask us to scope ten initiatives. We talk most of them down to three. The reason isn’t conservatism, it’s arithmetic. Beyond about three concurrent AI workflows, an SMB without dedicated AI ops capacity loses more to operational drag than they gain in throughput.
Read full essay →Every Build engagement we sign includes a written kill-criterion: the metric that would tell us to shut a workflow down. The honest version of this is more useful than any guarantee, and it’s the thing that separates us from consultancies that bill regardless of outcome.
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