مراقبة العلامة وتتبّع السمعة

المتطلبات تصف قدرات يحتاجها النمط في بيئتك، مو الموردين اللي لازم تشتريهم. أي نظام يملأ متطلباً يحقّقه — وهذا اللي يخلّي الكتالوج قابلاً للنقل عبر الذيل الطويل من أدوات الشركات الصغيرة والمتوسطة.

1. mention_source_feeds

   مطلوبقراءةدفعة

   The streams of public mentions the pattern monitors.

   شكل البيانات

   Per-mention: source, URL, content, author, timestamp, optionally engagement metrics from the source.
   يُملأ عادةً بواسطة

   • social listening tool feeds
   • news monitoring service
   • review platform feeds
   • podcast mention monitoring
   • industry forum monitoring
2. brand_entity_definitions

   مطلوبقراءةمجموعة

   What counts as a mention of the firm. Disambiguation matters: 'Apple' the brand vs. apple the fruit.

   شكل البيانات

   Brand and product names with disambiguation hints, alternative spellings, related entities (executives, products).
   يُملأ عادةً بواسطة

   • entity configuration maintained by communications team
   • structured brand monitoring rules
   • trained classifier for disambiguation
3. source_authority_scoring

   مطلوبقراءةمجموعة

   How influential or reputation-relevant each source is. Lets the pattern prioritize a tier-1 publication mention over a random blog mention.

   شكل البيانات

   Per-source: authority score, audience reach estimate, industry relevance, historical credibility.
   يُملأ عادةً بواسطة

   • source authority database from a monitoring vendor
   • structured authority list maintained by PR or communications
   • external authority signals (domain authority, publication tier)
4. response_routing_destination

   مطلوبكتابةحدث

   Where mentions needing action go: PR for press, customer success for customer complaints, executive team for high-stakes issues.

   شكل البيانات

   Per-mention requiring action: classification, suggested handler, urgency, suggested response approach.
   يُملأ عادةً بواسطة

   • communications team workflow
   • alert routing to PR, customer success, executive team per type
   • structured response workflow per mention category
5. reputation_dashboard_destination

   مطلوبكتابةحدث

   Where the ongoing landscape view lives for the communications and executive team to consult.

   شكل البيانات

   Aggregate views: sentiment trend, share of voice, top mentions, emerging topics, period-over-period changes.
   يُملأ عادةً بواسطة

   • communications team dashboard
   • executive reputation summary
   • weekly brand health digest
6. crisis_escalation_route

   مطلوبكتابةحدث

   When a mention signals genuine reputational risk — viral negative thread, factually wrong public report, regulatory mention — route to crisis communications immediately.

   شكل البيانات

   Crisis alert with full context, propagation estimate, suggested immediate actions, escalation path.
   يُملأ عادةً بواسطة

   • direct alert to communications lead and executive team
   • structured crisis communications workflow
   • phone and chat escalation for severe events
7. signal_false_positive_loop

   مطلوبقراءة + كتابةحدث

   How communications team flags noise vs. real signal, used to tune classification.

   شكل البيانات

   Per-flagged-mention: was it really relevant, was the sentiment right, was the urgency right.
   يُملأ عادةً بواسطة

   • dismissal reasons captured in the routing destination
   • weekly review session with communications
   • thumbs feedback on each routed item